McKinsey have recently published the 2011 version of their annual report on the use of social technologies in business. Based on a survey of over 4,000 companies it provides the industry's most authoritative perspective on social technology progress to be found anywhere.
McKinsey report that whilst many companies are gradually improving their use of social technologies, there are still significant competitive advantages to be won in almost every industry for those companies prepared to create change rather than merely respond to it.
The report highlights 2 important points :
1. The companies who gain the most from social technologies in all areas are those who are fully-networked ie use social technology to connect with customer, partners and employees as opposed to focussing on only one or two of those groups.
2. Most business benefit and competitive advantage is achieved when social technologies are integrated into the daily work-flow.
SITEFORUM is a cloud-based, social platform with powerful content and personalisation capabilities to support the needs of fully-networked companies. Our native development environment enables complete integration of social business processes with enterprise systems.
You can read more of the McKinsey Report here.
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