There is evidence that specialist networks are gaining momentum in more and more sectors.
This recent article in Social Business Today talks about the rise and rise of LinkedIN's Hiring Solutions Revenues whilst at the same time, niche social networks are developing which threaten to undermine the vast generalist network at some point down the line.
Niche social networks provide excellent commercial opportunities for advertising as well as recruitment and we expect to see many more taking advantage of feature-rich platforms like SITEFORUM which are designed specifically for this purpose.
From banner ads to premium content, virtual expos and webcasts. The ability to address a self-selected, high-value target audience is very powerful.
You can read about the SITEFORUM solution for Professional Networks here.
The article in Social Business Today is here.
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