This recent Blog on CloudAve has strong evidence they are.
Listen to this recent declaration from CapGemini’s Managing Director, Global Head of Practices, Didier Bonnet when discussing Social Business: “We’ve actually repositioned the entire practice around digital transformation. So for us it’s not just changing one service offering; it’s our entire focus globally for our teams to deliver and to sell"
Bonnet came to that crucial decision after MIT and CapGemini interviewed over 160 executives throughout Asia, Europe and North America. You can read that report here.
The CloudAve article highlights 5 drivers for change :
#1 The Company’s Innovation Culture is Weak
#2 The Competition has a Rich, Vibrant Community of Customers – Some of them Yours
#3 Increasingly, Consumers are Engaging Brands with Mobile Devices
#4 Integrating Digital Information is Allowing Companies to Gain Global Synergies While Remaining Locally Responsive.
#5 Companies Need a Social Business platform for a Common View of Customers and Products
You can read the full, original blog article here
The report and CapGemini strategy is focussed on billion dollar companies but we believe this is just as true for small and midsize companies too. 2012 should be an interesting year.
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