Most business professionals are now connected online via social services like Facebook, Twitter, LinkedIn and Xing but there are very limited options for companies to “network” to find industry partners. Cloudbridge Consulting, which focuses on the development of go-to-market strategies and channel development concepts for software, IT and telecommunications companies, decided to create a solution for the ICT channel and has developed Partnercloud, a dedicated social network for ICT channel partners.
Partnercloud enables hardware and software vendors, resellers, ISV’s, system integrators and consultancies to promote themselves, their products and services, and their partnership opportunities exclusively to the channel community.
"Once we had developed the strategy, our challenge was to find a great solution,” said Alexander Woelke, CEO of Cloudbridge Consulting GmbH “we quickly realised that off-the-shelf solutions would not work and that we needed to develop a specific networking platform to meet the ICT channel needs. Having researched various options, we met SITEFORUM and immediately knew that we had found the right technology partner."
The first social B2B-network for the ICT sector
Partnercloud.eu has now been live for a couple of months and features specific networking tools for the ICT sector. Hardware manufacturers, software developers and telecommunications companies can quickly make great use of the system. There are two membership types: free Basic Membership with a restricted scope of functions and Business Membership for a flat fee of 69 Euro per month for corporations.
The full range of social networking functions
Partnercloud offers a large number of fully-integrated tools on its high-performance Web 2.0 platform, including forums, wikis, groups, blogs, webcasts, chats, video conferences, feeds, surveys, virtual events and online exhibitions.
One particularly powerful feature is the Network Groups which have been specially enhanced for this site and are perfect for creating sub-communities such as Channel groups. Companies can create their own Network Groups which they can use for their own private communication and collaboration needs. Based on SITEFORUM's all-in-one Social Business Suite, the system is very easy to use.
Showtime for member companies
Partnercloud is about ICT companies (Cloudbridge Consulting checks all companies upon registration to confirm their ICT focus) and member companies can showcase themselves by uploading sales material, customer references and product demos including audio and video files about their solutions.
The site includes a capability profile for each company to help users find exactly the right companies. The capability profile is completed by each company and includes details of their main areas of expertise as well as strategic alliances already in place. This information is automatically fed into an external company catalogue and optimised for search engine queries.
A high-performance platform with no technology requirements
The SITEFORUM all-in-one Social Business Suite is a cloud-based solution providing a comprehensive set of social business tools on one integrated platform. SITEFORUM provides this as a complete managed service providing excellent site-performance and security including PCI-certification awarded by security specialist McAfee.
A Successful Start
Already more than 200 ICT companies and 500 individuals have registered with Partnercloud and Cloudbridge Consulting expects the number of members to rise by up to 1,000 companies and more than 3,000 individuals by the end of the year.
"The time has come for industry-specific social B2B-networks," said SITEFORUM CEO, Dirk Schlenzig. "Following in the footsteps of Facebook, Xing and LinkedIn, it is now time for projects like PartnerCloud to enable companies to network and collaborate. Using the excellent SITEFORUM platform, we have managed to start a new chapter in social networking for business."
To date, Partnercloud.eu has been available in German and English. Its corporate members are from Germany, Austria and Switzerland. Cloudbridge Consulting intends to extend Partnercloud on a global scale. The company also intends to develop further social B2B-networks for other industries based on the SITEFORUM-technology.
You can download a full reference brochure with screenshots here (free registration required) >
SITEFORUM is a leading provider of social business solutions including social networking and online communities. We help businesses build instant networks, collaborate and create revenues using a comprehensive suite of online applications that are highly integrated, interactive and easy to use.
The SITEFORUM all-in-one Social Business Suite delivers powerful social networking, content management and online marketing capabilities as a fully customizable and scalable service. SITEFORUM enables customers to quickly and cost-effectively achieve risk-free implementations and generate rapid return on investment.
SITEFORUM delivers its software as a fully managed and hosted cloud service. SITEFORUM's many international clients include HR.Com, AT&T, Ingenico, Microsoft, Arriva, VBL and Odgers Berndtson, plus channel partners such as STRATO, the number 2 ISP in Europe with over 1.3 million business customers.
SITEFORUM also provides platforms for many smaller enterprises and membership organisations including Bucks Sport (regional membership organisation) and CSP Network (national sporting directors network), SIMalliance and Smart Payments Association.
For more information contact
Germany : Tanja Moerstedt (firstname.lastname@example.org)
International : Bob Pike (email@example.com)