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Director: Research claims social media costs millions in lost productivity

May 2011 - Director published a comment of David Bashford, Director of the SITEFORUM Group about: "Research claims social media costs millions in lost productivity "
"David Bashford, a director at Siteforum, says email shouldn’t be lumped in with other more useful social tools. He cites the example of management consultancy firm Atos, which has pledged to abandon all internal email by 2014. This is partly down to recognition of the take-up of other social communication tools by the current “pre-work generation”, he says, and partly down to the realisation that email is in fact quite inefficient."

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