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Utalkmarketing: Can Google+ really challenge Facebook and be an asset to brands?

August 4, 2011 - Utalkmarketing.com published a comment of David Bashford, Chief Marketing Officer of the SITEFORUM Group about: Can Google+ really challenge Facebook and be an asset to brands?
Only, the general consensus seems to be, if Google brings a unique selling point to the table that Facebook doesn’t offer. “It must prove that it can offer a new dimension to existing social networking sites, which I am yet to see”, says David Bashford, director at community software provider Siteforum. “It feels like Google is trying to force a platform on consumers, leading it to already fail in competing with Facebook – which had the first move advantage and was launched and developed in tune with customer demand.

“Many marketers have had their fingers burnt by investing time and money in networks that haven’t taken off, so I would imagine Google+ has its work cut out, trying to attract the marketing industry while gain traction amongst everyday internet users,” he adds.

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Utalkmarketing.com

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