Youth Culture

Vervegirl Magazine is Canada's leading in-school magazine for young women between 13-24. Vervegirl engages young women through lifestyle, global causes, fashion, entertainment, career, health and beauty and is published 6 times per year. Vervegirl can be found in over 1,400 high schools and on 42 college and university campuses across the country.

Vervegirl.com is a robust social network where young women go to for fashion, beauty and lifestyle information and advice, blog & enter contests.

Solutions

The SITEFORUM platform provided a complete solution to allow the target audience to get in touch with each other. They can chat, find information and participate in contests and polls. The users share news and ideas through blogs, forums and social rooms. They read articles and get advice from experts on beauty tips, latest fashion trends, health and fitness, career options, prom fashion, study tips and lifestyle choices. They can also find out what is happening in the world of entertainment or browse the book club.

The flexibility of the platform provides the ability to react to the user's needs. The community can be extended at any time with several features which the girls can use including real-time social networking.

Results

Vervegirl.com has approximately 150,000 monthly impressions and a user base of approximately 40,000. Kaaren Whitney-Vernon, President and CEO of Youth Culture, says: "Vervegirl.com allows for information and ideas to flow between our editorial staff and our users. This makes our audience more engaged with our brand. The website has also added an important revenue stream as clients look for innovative ways to connect online with this hard to reach demographic."

Using the SITEFORUM cloud-computing, Social Networking for Business platform gives complete flexibility to Youth Culture at a cost-effective price level.