Hagel's major observation is that few companies have an appropriately targetted approach to social business and do not align this to their business metrics, the areas most important to the business. Hagel outlines a 5-stage approach for social software strategy which ensures a systematic and strategic outcome.
Asked about the future - Hagel believes that social software will continue to evolve and that there will be greater integration between the various social software components used inside companies (blogs, wikis, micro-blogging etc). He also believe that these enterprise social software platforms will increasingly integrate with social media (outside the company).
This aligns perfectly with the SITEFORUM strategy and our integrated Social Business Suite which delivers all these capabilities today. Click here to find out more.
You can watch the full original interview and read the transcript here on the Deloitte site here
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