- Boosts the community/eco system of the portal.
- Creates new target groups
- Business model moves to an online environment, boosting online turnovers
- Simple conversion of interests to registered users
- Development of customers to exhibitors, experts and thought leaders to keynote speakers
- Fuss-free and reasonable organization; performed several times a year
- Dynamic content is easy to re-use
- Fast and sustainable lead generation
Exhibitors
- Quick and easy access to the target groups via web browser
- Greater scope, higher amount of contacts, leads and customers
- Measurable results and easy report generation through amount of clicks, virtual business cards and leads
- Simple setup of booth, easy to reuse
- Ideal marketing through SEO, SEM and Social Media
- Reduced costs allow for greater concentration on sales and higher budget for sponsorship
- Easy booking of webcasts and keynotes
Visitors
- Quick and easy access to the target groups via web browser, many trade shows a year available
- No travel costs, the online environment is independent of location and residence
- Easy to plan and effective time management
- Other interesting participants are easy to find and contact
- Dynamic content allows interesting topics and content to be forwarded easily
Experts
- Promotion of knowledge and expertise in webcasts and keynotes
- Content, presentations and videos can be quickly and effectively spread
- Increased business through new contacts in the webcast auditorium
- Through integration of events in the community all content is optimized for search engines





