Each year, Gartner publishes a series of research reports in key technology areas that identify vendors with innovative products and services. The Nexus of Forces describes the convergence and mutual reinforcement of four interdependent trends: social interaction, mobility, cloud, and information. The forces combine to empower individuals as they interact with each other and their information through well-designed ubiquitous technology. SITEFORUM, a German software vendor and platform provider has been evaluated for their MobileSuccess360 platform.
The “MobileSuccess360™ platform” addresses a problem that many retailers, shop owners, restaurants and other businesses have with many unknown visiting customers. They can find it difficult to establish close relationships with their direct or indirect customers. Buyers leave with the product they purchased and a receipt; but there is little opportunity to follow-up or engage them. Using classical Customer Relationship Management (CRM) techniques is not the solution; there are too many people and too little time. How can a business solve this problem? Traditional “one-to-many” marketing methods such as flyers, classified Ads, and television and radio spots are an expensive and inefficient way to reach these customers and learn about their affinities and preferences.
Dirk Schlenzig, CEO of SITEFORUM, says, “We believe being cited in the a Gartner Cool Vendors Supporting Multiple Nexus Forces, 2013 report, exemplifies our solution as a forerunner and thought leader. We enable organizations to discover their large number of unknown customers and take them on a journey where these customers become not only known customers but really good friends and even advocates of that organization. Our platform has a “built-in seven steps Mobile Engagement Strategy” that helps these companies to move away from the traditional ‘one-to-many’ approach to the revolutionary ‘one-to-one’ relationship."
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Cool Vendors Supporting Multiple Nexus Forces, 2013, 26 April 2013, Betsy Burton, et. al
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