McDonald's uses the SITEFORUM platform to build the McDonald's Franchise Web.
Main objective is to supply each McDonald's restaurant in Germany with its own website. This can then be turned into a Social Community later and helps restaurant owner to better communicate with their customers. Read the full story here:
McDonald's created a nice video to show franchisees what the SITEFORUM-powered Franchise Web can do. Feel free to check it out:
http://www.mcdonalds.de/unternehmen/fnweb/fnweb.html (the video is on the right side of the page)
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