The Excitement Profile gives information about the participations on lotteries like scan+win and other games in the mobile app. Therefore, it counts the amount, time and date of the participations, the prizes and if the prizes were picked up or not. This also provides important data for the affinity profile because a User typically picks up those prizes that he or she prefers. All other prizes or rewards that were not picked up by the User would be uninteresting / unattractive.
In the screenshot below you can see the User details of the last 10 scan+win activities.