Academy story

Adding content to your booth

In order to edit the content of your booth you will need to use the customise booth button below the booth itself. When you open this you will see a blueprint of your booth.  

Here you can:
• Edit the left and right panel of the booth. Type in the title of then either choose a template (which can be edited using the edit content button below the dropdown) or type text straight into the panel; if you use the edit content button you will open a page with a wysiwyg editor (see below).
• In the centre box you will see an add/edit video button. Clicking this will open a page where you can upload a new/change the current logo of your booth, upload a video to go in the centre panel of your booth or select a USTREAM video to embed.
• The text below the screen allows you to edit the text that is below the video in your booth, simply type in the text directly and save to add this to the booth, note you can use html here to add functions such as a link.
• Once you have edited all the areas you desire simply save the settings and go back to your booth to see how it all looks, go back to edit where necessary.

Virtual Events key terms

Auditorium

The area of a Virtual Event where the conference takes place, pre recorded or live video streams are set up showing the various presentations that are to take place during the event.

Avatar

An Avatar, usually a picture, is a person's online representation of themself.

Business Card

An online profile of information that a user can post to exhibitors within the event if they are interested to find out more

E-Newsletters

An electronic newsletter, published on-line, often distributed through e-mail to a list of subscribers.

Exhibition Hall

This is the are of a Virtual Event where exhibitors create their virtual booths. Generally they show various pieces of information and allow downloads of documents, video and audio. Additionally they usually allow interested visitors to leave their business card for later contact by the company.

Lounge

The area of a Virtual Event where visitors/exhibitors can have group or private conversations. This is the main networking area of the virtual event and usually has a live chat function

Personalisation

A design attribute that creates various user groups, these user groups define which area(s) of a site a user can view

SEM

The practice of getting your website visible on the major search engines, such as Google, Yahoo! and MSN. Essentially, SEM is about delivering traffic to your website. Two of the most successful SEM strategies are search engine optimisation, and pay-per-click advertising campaigns.

SEO

Search engine optimization, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors

Social Media Marketing

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.

Social Network

This is the area of the Virtual Event that allows users to create a list of contacts through the use of profiles.

Template

A template is a pre-defined design for a specific area of a virtual event which allows exhibitioners to easily set up and edit the various elements of their show.

Virtual Event 

A trade show or exhibiton that is held in an online enviroment, the style of these may vary, but generally they allow exhibitons and social networking tools and capture data using webmetrics.

Virtual Presence Manager(VPM)

A program that runs on the website that allows a presence to be on the site when no staff are available.

VOIP

Voice of internet protocol converts the users voice into digitial information in order to make audio discussion possbile over the internet.

Webcast

A webcast is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.

Webmetrics

The capture of data about online traffic, the amount of data captured varies, but can range from the number of visitors, to how the visitors entered the site and what pages of the site they viewed

What is a Virtual Event?

A Virtual Event replicates or complement a real time exhibition or trade show in an online environment removing the obstacles that surround physical location so broadening attendance.

Many online environments also offer a Virtual Presence Manager (VPM). A VPM creates a virtual presence within the event so that an event can run constantly without having to be constantly staffed.

Visitors can leave messages, or Business Cards (an online profile with contact details so staff can contact later), they can chat and use various social networking tools to collaborate with other visitors or the exhibitors themselves and much data is captured using Webmetrics for the exhibition organiser to examine later.

Using personalisation various user groups can be set up which define who can view various areas of the site, meaning that confidential information is kept safe. This also makes it possible to run various trade shows from one portal.

Virtual events are often broken up into various areas:

Firstly there’s the auditorium, this is area of the site where the conference takes place, pre recorded or live video streams are set up showing the various presentations that are to take place during the event.

Then there’s the exhibition hall; this is where the exhibitors create their virtual booths. Generally they show various pieces of information and allow downloads of documents, video and audio. Additionally they usually allow interested visitors to leave their business card for later contact by the company.

The lounge is where visitors/exhibitors can have group or private conversations. This is the main networking area of the virtual event and usually has a live chat function.

Finally, there’s the social network, this varies dependant on the platform (and some offer none), and allows users to create a database of contacts, to get in touch and collaborate with them, to write articles, upload files and network.

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