Comparison of the different statistics

Below is a comparison of the different statistics.

SITEFORUM Statistics


For the statistics of SITEFORUM, a session is created for each access to the "dynamic range" of a portal, the so-called "session". This is counted as "guest access" and when the user logs on it becomes a "regular access" or an "admin access".

If a visitor visits the portal several times a day,each session is counted if they log out and log in several times.
If several users use the same IP on the portal, a session is counted for each individual person.

Visitors = Guests + Regulars + Admins

The number of visitors is the sum of all daily "session" numbers.

Each additional click in the dynamic range for a session is counted as a "pageview". Views of downstream content, eg. in widgets when switching to another page of the pager, do not count as pageviews. Clicks in the "Administrative area" as well as static HTML pages are not considered. Access to static files eg. in the directory "/story_images/..." or, for example, the "/robots.txt" file is not recorded in our statistics either.

Crawlers and bots are ignored as much as possible when collecting the data. This is based on a list of currently over 600 bots with unique names such as "Google Bot" as well as a recognition based on keywords, eg. "Crawler" in the so-called user-agent designation.

In the section "Marketing & CRM> SEO 360 °> Your browser details" you can always check your browser details as well as the current bot detection in your portal.

Data protection: The collection of the data takes place in accordance with current data protection on our servers in the data center in Germany.
 

Hosting Server Statistics "AWStats"

Hosting Server Statistics count the IP of the computer from the end user, no individual sessions are counted. If a user is on the portal several times a day, another visit is counted after 60 minutes of inactivity. If several users with the same IP address access the portal, for example within a company network, this is summarized.

Thats means, the number of visitors depends on the number of computers based on the IP addresses. Each additional click in the entire area below the domain is counted as another page view. Clicks in the "Administrative area", static HTML pages and images are also taken into account. Here is an excerpt of the AWStats explanations:

- Number of visits: A new visitor is defined as every new visitor who has accessed a page and who has not been to your web site in the last 60 min.
- Different Visitors: Number of computers (IP addresses) that visited your web site and viewed at least one page. This is the number of different physical people who visited your web site on any given day.
- Pages: Number of total pages displayed on your web site (total of all visitors' traffic). This number is different from the "accesses" because only HTML pages and no graphics or other files are counted.
- Hits: Total number of pages, graphics, files of your web site displayed or downloaded. This number is given for reference only, as the number of displayed "pages" is usually preferred for marketing purposes.


Data protection: The collection of the data takes place in accordance with current data protection on our servers in the data center in Germany.
 

Google Analytics


Google Analytics is by far the most popular analytics tool for tracking traffic and pageviews.
For many companies, tracking the success of AdWords campaigns related to Google Analytics is also important.

However, the data is heavily filtered by internal methods. Thus, generally fewer visitors are registered. Users that , for example, have activated the private mode in the browser, are using certain plugins or anti-tracking software, can use the websites anonymously without a number of visitors or a page view being counted. The responsible JavaScript can be deactivated in this case.

Data protection: When collecting the data, a transfer of user-specific data to American server systems takes place, which is a criticism for privacy advocates. SITEFORUM has just completed an "agreement for order data processing" with Google for this, but every customer should do this with Google directly. Furthermore, the extension "anonymizeIP" should be entered in the tracking code in order to anonymize the IP addresses. In addition, according to the new DSGVO, each user can set a specific cookie (browser setting) to disable data collection.
 

Fazit


The different type of evaluation explains the different results. There will never be a 100% accurate evaluation, and deceptions from hackers and malicious bots that can not be clearly identified are common to all systems. The truth lies in the middle of all data, because each system has its advantages and disadvantages.

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