AT&T, headquartered in Dallas Texas, is recognized as the leading worldwide provider of IP-based communications services to businesses. They are also the top U.S. provider of wireless, high speed Internet access, Wi-Fi, local and long distance voice, and directory publishing and advertising services.
AT&T International Alliances provides leadership in the development of strategic partnerships driving new business opportunities around the world. The team is led from the US but has staff in Europe, Asia and Latin America.
With a huge volume of business being driven by strategic partners, AT&T needed an internal collaboration facility to enable seamless communication and sharing of market intelligence throughout the team. In addition they needed a deal-tracking system to enable them to monitor volume and value of deals by partner across all regions, enabling strategic deal-support resources to be deployed to maximum effect.
The SITEFORUM SaaS platform provided a perfect starting point with online discussion forums and document management supporting internal collaboration. Using SITEFORUM Studio, the developers environment of SITEFORUM, a custom database application was quickly developed and implemented to replace a spreadsheet-based tracking solution previously in place. The new system is accessible 24x7 globally, from even an internet cafe or mobile phone if required urgently.
The business has experienced immediate benefits with the improved facilities. Deal tracking was previously consolidated on a monthly basis and had become virtually impossible due to volume and complexity of the data. Report product moved from 3 days on a monthly basis to real-time, anytime. Valuable partner opportunities are identified and supported quickly and efficiently and local resources can be co-ordinated for maximum strategic impact.
Working with partners has been revolutionised - a global partner summary can be prepared within minutes providing a breadth of knowledge often not available within the partner organisation itself.