MYFAVORITO in shopping centers – Success story of an ECE shopping center
On July 1st 2014, the ECE shopping center launched the use of the app MYFAVORITO. Already after 8 months around 5,000 customers have installed the app. These customers can not only subscribe to the contents of the center, but also to individual tenants. Over 23,000 subscribers are regularly informed about the latest offers, news and jobs of their favorite stores.