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As the name implies, the Loyalty Profile will show several information about the loyalty of the user. Therefore, many different activities are important. For example the amount of app visits, of coupon redemptions, of loyalty system scans and of lottery participations as well. All these key elements in combination of the period of time where all these activities happens, shows how loyal a User is. But this also offers opportunities or the potential to turn “non-loyal customers” into “loyal customers”.
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