Editing Metadata
Search engine optimisation is the method of making a website rank higher on a search engine such as Google, Bing or Yahoo. SITEFORUM’s CMS has powerful tools to speed this process up. Metadata means “date about data” and is the area of text hidden within a website that describes the content to search engines. Managing metadata is essential to getting your website noticed. In Marketing & CRM> SE0 360>Checklist will give you a list of anything that needs your attention.
Editing the Metadata of a website
• Go to Marketing & CRM >SEO 360 > Metadata.
• Fill in each of the fields here and use the report at the bottom to fine tune.
• In essence you want more specific keywords to take precedence in your Metadata, for example it would be very difficult to rank highly on the word “business”, but much easier to rank for “Business Henley.”
• Once you have saved the settings they will be applied automatically to all pages on the site unless you manually change the pages (see below).
Editing the Metadata of a story
• Go to Website & CMS > Stories > Overview and find the story you would like to edit. On the right hand side you will notice a number of action buttons click the one that looks like a webpage.
• This will take you to the metadata for the page edit the settings here and the metadata for this page alone will be changed.
How do I submit a XML sitemap?
When submitting a XML sitemap in Google the first time, the xml sitemap has to be submitted through adding it to your Google account "Google Webmaster Tools". It is not important if the sitemap was created manually or with the XML-Sitemap-Generator. Only with that procedure Google can provide useful information concerning status and statistic. Please log in under the link: "https://www.google.com/webmasters/sitemaps/"
SEO
SEO is short for Search Engine Optimization. You can add SEO information to your website to make it easier for search engines to find it.
URL
Uniform Resource Locator, URL wird häufig als Synonym für Internetadresse (zum Beispiel www.siteforum.com) verwendet.
What are Shortcuts?
With shortcuts you can shorten the actual URL of a page in your portal. Therewith you can define shortcuts for member profiles among others: http://www.portalname.de/members/loginname
What are the most important settings in SEO 360?
1. Check your Domain
If a wrong domain is entered in your portal, Google will not find it and shortcuts won't work either. That's why it is very important to enter the right domain at the right spot:
- Click Marketing & CRM > SEO 360 > Manage Metadata > Tab Main Settings.
- Check the column URL.
- Enter the correct URL as far as a false URL was inserted.
2. Check the Backup Process
If the backup process is not active the data are not going to be exported.
- Click Marketing & CRM > SEO 360 > Settings & Google Sitemaps > Tab Main Settings.
- Check the line Cron-Export.
- Activate the option yes in case it says stop.
3. Check the Export
To be sure that the export starts regularly you can check the processing time.
- Click Marketing & CRM > SEO 360 > SEO objects & elements > Tab Overview.
The column Status shows you, if the export was successful. The column Time shows date and time of the last export.
- Click Marketing & CRM > SEO 360 > SEO objects & elements > Tab CMS.
You can boost the export speed, in case you have a lot of stories, which you want to export from your portal.
What does SEO mean?
SEO is short for Search Engine Optimization. Search Engine Optimization is used for a better finding of your portal when using search engines.
Where can I insert Metadata?
There are several spots to enter metadata:
- Marketing & CRM > SEO 360 > Metadata > Main Settings - which is the most important spot.
- Marketing & CRM > SEO 360 > Metadata > CMS Metadata - which is for stories in generel.
- Website & CMS > Stories > Edit Story (select menu) > Overview Actions/CMS Metadata - where you can enter individual settings for each story.
- Marketing & CRM > SEO 360 > SEO Files, "index.html" - is the first page of your portal.
- Marketing & CRM > SEO 360 > Shortcuts in every single shortcut.
Where do I insert the varify-v1 from Google?
This key you got from Google, is supposed to be in the index.html between the <head></head> tags:
<meta name="verify-v1" content="...key...">
Note: We recommend the method "Upload HTML file", which is much easier to handle and to maintain. The file can be downloaded within Google WMTs (WebmasterTools) and then uploaded in the area 'files' directly in the root directory.
Why do I create a Google sitemap?
That the most popular search engine "Google" gets informed about new content, you can submit *.xml-files in Google as dynamic up-to-date table of contents so-called "Sitemaps". Further options for optimization you can find under "https://www.google.com/webmasters/sitemaps/".