What's the difference between Template based HTML content and HTML bassed content?

You can fill your campaign with HTML content in different ways:
  1. Template based HTML content: Use Campaign Main Templates and Campaign Content Templates to separate the design of your campaign from the actual content (Texts, Images, Links, etc.). You can use the templates for any campaign.
  2. HTML based HTML content: Program the campaign yourself completey in HTML. A creative and textual separation is not possible then.

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